5 x 75-minute live Zoom sessions
(Thursdays: 1/15, 1/22, 1/29, 2/5, 2/12 at 4:00 PM – 5:15 PM EST)
3 Book Contracts in 10 Months
No Agent. No Professional Training
Here's the Exact System
Stop Getting Rejected. Start Landing Deals
I landed 3 book contracts with a traditional publisher in under a year.
No agent. No professional writing training. No connections in the publishing world.
And no, it wasn’t luck.
It was a system. A framework. A way of thinking about book deals that most authors never learn.
Here’s what I figured out: Publishers don’t reject good stories. They reject unclear ones.
They reject books that don’t have a clear WHY, sharp positioning, or an identifiable audience.
They reject authors who don’t have a platform.
It doesn’t matter how beautiful your writing is if they can’t figure out who to sell it to - or if you don’t have proof that people already want to hear from you.
So I reverse-engineered the entire process. I figured out what advocates (publishers, agents, producers) actually want to see. And I built a framework that makes it easy for them to say yes.
The Book Contract Blueprint
What
The Book Contract Blueprint is a 5-week intensive where I walk you through the exact system I used to land multiple book deals so you can skip the years of rejection and confusion that most authors face.
When
Five Thursdays starting January 15, 2026
4:oo pm - 5:15 pm EST
(1/15, 1/22, 1/29, 2/5, 2/12)
Investment
$1,497
Or 2 payments of $775
Why Your Book Keeps Getting Rejected
Most authors write a book with passion and purpose. They finish the manuscript. They send it out.
And then… silence.
Why? Because they never answered the one question that determines everything:
Who is this book actually for, and why should they care?
Without clarity on your WHY, your positioning, and your audience, publishers won’t give you the time of day. It doesn’t matter how brilliant your story is.
But there’s another reason publishers say no: You don’t have a platform.
Publishers want to see that people already know who you are. They want proof that you have an audience. They want to know you can help them sell books because you’ve already built visibility around your ideas.
That’s the gap most authors miss.
I learned this the hard way. I wrote. I rewrote. I sent queries. I got rejected.
And then I figured out the system.
I learned to think like an advocate. I learned to position my story so that publishers could immediately see the market, the audience, and the angle. And I built a platform that proved I could deliver readers.
And once I did that? 3 book contracts in 10 months.
The 5-Week Framework That Gets You Book Deals
WEEK 1: Your WHY – Clarify Your Vision
What you’ll discover:
The true purpose of your book (not what you think it is)
Your ideal advocates and what they’re actually looking for
Whether your book idea has a real market
How to avoid wasting months writing something nobody wants to buy.
Outcome: Crystal clarity on your WHY so you never waste time on a book that doesn’t have an audience.
WEEK 2: Your Positioning – Lock In Your Angle
What you’ll discover:
How to position your book so advocates can’t help but say yes
The exact angle that makes your story stand out in a crowded market
How to tailor your pitch to different audiences (publishers vs. agents vs. producers)
The framework I used to position each of my 3 book deals
Outcome: Fluency in positioning your book so advocates immediately see the market and get excited.
WEEK 3: Your Story Framework – Own Your Authority
What you’ll discover:
How to develop a story arc that appeals to advocates
The framework for identifying your conflict, protagonist, and transformation
How to articulate your story from an outsider’s perspective (not just your perspective)
How to answer the deeper questions advocates will ask.
Outcome: Authority over your story and readiness to pitch with a clear, compelling structure.
WEEK 4: Your Platform – Build Visibility That Attracts Advocates
What you’ll discover:
Why publishers care about your platform (and what counts as a “real” platform)
How to get published in local and national media (the specific outlets and pitching strategies)
How to start a blog that positions you as an authority
How to launch a Substack newsletter and build an engaged audience
How to leverage LinkedIn, Twitter, and other platforms strategically
The exact metrics publishers look for when evaluating your visibility
How to build your platform WHILE you’re writing (not after)
Outcome: A clear, actionable plan to build visibility that makes you irresistible to publishers, agents, and producers.
WEEK 5: The Contract – How I Actually Got 3 Book Deals
What you’ll discover:
The exact timeline and process of how I landed 3 contracts in 10 months
What happens after you pitch (the real behind-the-scenes)
How to negotiate your contract (what to ask for, what to let go)
Common contract terms and what they actually mean
Red flags to watch for
How to work with a publisher once you have a deal
The real numbers: what advances look like, how royalties work, what to expect
Outcome: Insider knowledge of the contract process so you know exactly what to expect and how to navigate it when your deal comes.
WHAT YOU GET:
- Exercises for each week
- Direct feedback on your WHY, positioning, and story framework
- Access to my case studies (how I positioned each of my 3 book deals)
- Platform-building templates (media pitch templates)
- Contract breakdown guide (understanding terms, negotiation strategies)
- Lifetime access to all recordings and material
- A community of authors going through the same process
Who This Is For
Aspiring Authors
who have a book idea (or finished manuscript) but don’t know how to get it in front of publishers
Coaches, Consultants & Thought Leaders
who want to use a book to establish authority and grow their business
Entrepreneurs
who know a book would help them reach more people but don’t know where to start
Anyone Tired of Rejection
who’s ready to learn the system that actually works
Your Instructor
Emma Churchman
I’m a CEO, coach, author, and journalist. I’ve built a multi-six-figure business around my expertise in trauma recovery, resilience, and leadership.
And I’ve landed 3 book contracts with a traditional publisher in under a year - with no agent and no professional writing training. I went from journaling, to Facebook posts, to a publisher reaching out asking to acquire my first book...then two more.
My books have been featured in major media outlets. I’ve been a keynote speaker at national conferences. I’ve built a platform that attracts thousands of engaged followers.
But here’s what matters most: I know exactly what publishers want to see. I know how to position a book so advocates can’t help but say yes. And I know how to build a platform that proves you can deliver readers.
I’m teaching you the exact system I used.
Pricing
Investment
$1,497
or 2 payments of $775
What’s included:
5 weeks of live training (75 minutes per session)
All exercises, templates, and case studies
Lifetime access to recordings
Community access
Frequently Asked Questions
Do I need to have a finished manuscript?
No. This course works whether you have a finished book, a manuscript in progress, or just an idea. The framework applies at any stage.
Does it matter what kind of book I'm writing?
Nope. Fiction, Non-Fiction, Self-Help, Business Development, a book based on your coaching model, all of it is relevant to this course.
What if I already have an agent?
Great! This course will help you position your book better and build your platform, which makes your agent’s job easier. Everything you learn applies.
Can I still enroll if I miss a live session?
Yes. All sessions are recorded, and you’ll have lifetime access. But I recommend attending live for the Q&A and community interaction.
What if I’m not sure if traditional publishing is right for me?
Week 1 will help you figure that out. If traditional publishing isn’t the right path, you’ll know it by the end of the first session.
Do you offer payment plans?
Yes. You can pay $775 for two months, or pay in full for $1,497.
Final Thoughts
You have a story. You have something to say.
The question is: do you know who this book is actually for, and why they should care?
If you don’t, that’s why you haven’t landed a deal yet.
If you’re ready to change that, I’ll see you inside.
Investment
$1,497
or 2 payments of $775
What’s included:
5 weeks of live training (75 minutes per session)
All exercises, templates, and case studies
Lifetime access to recordings
Community access
Classes start January 15th. See you there!
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