BOOK PLATFORM BLUEPRINT
Build the platform that sells your book.
You can have a brilliant book. But if you don't have the visibility - if you don't have an audience - your launch will feel like shouting into the void.
Book Platform Blueprint is a 6-week live workshop to grow your audience & build the demand engine behind your book.
If you want your book to move, you need a plan.
This is the plan.
What you’ll build (the real outcome)
By the end of 6 weeks, you’ll have a complete Book Platform Plan designed to grow your audience and drive book sales, including:
- A clear positioning statement that attracts the right readers
- An audience map (core + adjacent) so you’re not marketing to everyone -
- An email list growth engine (lead magnet → opt-in page → welcome sequence) -
- A 12-week content plan built from your book’s themes
- A PR + partnership outreach system (podcasts, articles, newsletters, communities)
- A website + press assets package (short/medium/long bio, one-sheet, media kit, and a book page that converts)
- A simple conversion plan that turns audience into subscribers - and subscribers into buyers
Stop assuming your publisher will handle everything
Publishers do a lot.
But they don’t do your platform.
- They don’t build your email list.
- They don’t pitch your articles.
- They don't line up your podcast and media coverage.
- They don't book your bookstore events.
- They don't create your speaking pipeline.
If you want book sales, you need visibility.
And visibility must be built.
The Book Platform Blueprint
What
A 6-week, live Zoom workshop series (90 minutes each) with slides, templates, and in-session work time - so you leave each class with real assets completed.
When
Six Thursdays starting
April 2, 2026
(Apr 2, 9, 16, 23, 30, May 7)
4:oo pm - 5:30 pm EST
Investment
$1,797
Or 3 monthly payments of $650
when you enroll by March 1st
(after that, the price increases)
The 6-Week Workshop Framework
WEEK 1: Platform Strategy + Positioning That Attracts the Right Readers
You'll learn:
What a “book platform” actually is (and what counts)
Positioning that sells: who it’s for, the promise, the proof
How to map core + adjacent audiences (so you’re not marketing to everyone)
The platform metrics that matter (email list, reach, conversions)
Outcome: Clear platform goals + audience map + positioning one-liner + metrics dashboard.
WEEK 2: Email List Engine (Lead Magnet → Opt-In Page → Welcome Sequence)
You'll learn:
Lead magnets that attract book buyers
Opt-in page anatomy (headline, bullets, CTA)
Welcome sequence that converts (without being salesy)
Outcome: A working email list growth system (lead magnet + opt-in page copy + welcome sequence outline).
WEEK 3: Content System (Pillars + Prompts + Repurposing)
You’ll learn:
How to pull content pillars directly from your book
The “one idea → many assets” repurposing map
How to build a content cadence you can actually sustain
Outcome: A 12-week content plan tied to your book’s themes + a repurposing workflow.
WEEK 4: PR + Media + Partnerships (Podcasts, Articles, Newsletters, Communities)
You'll learn:
Your angles: what you’re known for (and how to pitch it)
Podcast + article pitching that gets responses
Partnership outreach (newsletter swaps, community collaborations)
Follow-up cadence + tracking
Outcome: A repeatable outreach system + a target list + ready-to-send pitches.
WEEK 5: Your Website + Press Assets (Bio, One-Sheet, Media Kit, Book Page)
You'll learn:
The 4 website pages that matter for a book platform (and what each page needs to do)
How to write a short, medium, and long bio that’s clear, compelling, and credibility-rich
What to include in an author/speaker one-sheet so podcasts, media, and event organizers can say yes fast
How to build a clean media kit (headshots, book assets, links, topics, interview questions)
How to structure a Book Page that converts visitors into subscribers (and subscribers into buyers)
Outcome: A complete set of website-ready assets that make you easy to book, easy to feature, and easy to buy from.
WEEK 6: Conversion + Pre-Launch (Turn Audience Into Buyers)
You'll learn:
The simple book funnel: content → email → offer
Pre-launch assets: book page, lead capture, bonus strategy
Partner plan: swaps, bundles, events
Your next-30-day execution plan
Outcome: A pre-launch conversion plan + partner plan + 30-day action plan.
What You Get
- 6 x 90-minute live Zoom sessions (April 2, 9, 16, 30 and May 7, 2026)
- Weekly Exercises + implementation prompts
- Direct feedback on your positioning, audience, and book platform strategy
- Platform Roadmap Training: what to focus on first (and what actually moves the needle)
- Email list growth tools: lead magnet + opt-in page + welcome sequence templates
- Content System Tools: content pillars, prompts, and a 12-week content calendar + repurposing map
- Website + press assets toolkit: bio templates, one-sheet, press page copy, media kit folder checklist, and a book page outline that converts
- Conversion + pre-launch planning tools: simple funnel plan + 30-day action plan
- Lifetime access to all recordings and materials
- A community of authors going through the same process
Who This Is For
You’re writing a book (or launching one) and you want a bigger audience to sell it to
You’re tired of guessing what to post and where to focus
You’re willing to do focused weekly work (with a clear plan and templates)
Who This Is NOT For
You want visibility without outreach (podcasts, partnerships, speaking, media)
You want your publisher to do all the marketing for you
You want a passive, “watch videos whenever” course instead of a live workshop
Your Instructor
Emma Churchman
CEO | 3x Bestselling Author | Leadership Consultant | Trauma Chaplain
I’ve built a platform around my ideas, landed multiple book contracts, and learned how to think like the people who decide what gets attention—publishers, editors, producers, and audiences.
This program is the post-contract playbook I wish every author received the moment they signed.
My background:
I’m a CEO, coach, author, and journalist. I’ve built a multi-six-figure business around my expertise in trauma recovery, resilience, and leadership.
I’ve landed 3 book contracts with a traditional publisher in under a year and had them published in just 16 months with no agent and no professional writing training. I went from journaling, to Facebook posts, to a publisher reaching out asking to acquire my first book ... then two more.
My books have been featured in major media outlets. I’ve been a keynote speaker at national conferences. I’ve built a platform that attracts thousands of engaged followers.
But here’s what matters most: I’ve built a platform around my ideas and learned how to think like the people who decide what gets attention—publishers, editors, producers, and audiences.
This program is the platform playbook I wish every author received the moment they decided to take their book seriously.
Ready to Build the Platform that Sells Your Books?
If you want a clear plan for positioning, email list growth, content, PR, partnerships, speaking, and conversion - this is for you.
Private Mentoring: Build the Platform + the inner safety to be seen.
If bigger visibility triggers you (freeze, overthink, disappear, perfectionism), this is the container to work through it while we implement.
When you don’t feel safe being visible, here’s what happens:
You post inconsistently, then shame-spiral and stop
You over-edit your voice until your content is bland
You avoid pitching podcasts/partners because rejection feels dangerous
You wait for the “right time,” then miss your launch window
You build assets… but don’t publish them (the platform exists only in drafts)
You confuse strategy problems with safety problems—and stay stuck
In Private Mentoring, we’ll work on:
The fear of being judged (and how it shows up as perfectionism/procrastination)
“Who am I to say this?” imposter patterns for authors
Rejection resilience for pitching (podcasts, articles, partnerships)
Boundaries + energetic protection for being public
Consistency without burnout (so you don’t disappear mid-launch)
By the end of the 6 weeks, you’ll have…
A visibility plan you can execute without self-abandoning
A repeatable way to calm your system before posting/pitching/live events
A voice that feels like you (not performative, not hiding)
A “visibility recovery plan” for what to do after a hard moment (criticism, low engagement, ghosting)
This is for you if:
You want to be visible, but your body says “no”
You’ve had past criticism/trauma and visibility feels risky
You’re done letting fear decide your publishing timeline
You want weekly accountability and mindset coaching in the moment
This is NOT for you if:
You only want tactics, not inner work
You’re unwilling to be coached on the thoughts/behaviors that keep you hidden
PRIVATE MENTORING INCLUDES:
The full group workshop series from 4/2 - 5/7/26
Weekly 30-minute Visibility Coaching + Build Sessions with Emma for 6 weeks - Each week we’ll: identify the next visibility move, surface the fear pattern, regulate, rewrite the story, and ship the asset.
This is for the author who knows what to do—but freezes when it’s time to be seen.
When you don’t feel safe being visible, you overthink, disappear, avoid pitching, and keep your platform in drafts. In these sessions, we’ll work on the mindset and nervous-system patterns that make visibility feel dangerous—so you can publish, pitch, and lead with steadiness.
Private mentoring begins the week of March 30, 2026 and runs alongside the group.
If you know visibility is the real edge for you, choose Private Mentoring.
Frequently Asked Questions
Do I need to have a finished manuscript?
No. This is about building your platform so you have an audience ready when your book launches.
Is this only for traditionally published authors?
No. This is for any author who wants to grow audience and visibility.
Is this a course or a workshop?
A workshop. Every session includes in-class work sprints so you leave with assets built.
What if I can’t attend live?
Yes. All sessions are recorded, and you’ll have lifetime access. But we recommend attending live for the implementation and community interaction.
What if I want more support?
That’s what the private mentoring add-on is for: weekly 30-minute implementation sprints with Emma for 6 weeks to refine your platform and enhance your visibility. Add Private Mentoring here.
About
Emma Churchman
Emma M. Churchman, MDiv is a nationally certified trauma chaplain and executive mentor who has spent over 25 years guiding individuals and organizations through the unspoken aftermath of trauma. With a rare blend of spiritual insight and strategic leadership, she has helped thousands transform pain into power—drawing deeply from her own harrowing journey through acute childhood adversity.
Emma is the founder of the Trauma Recovery Certification program, a groundbreaking training for professionals who want to address trauma at its roots—not just manage symptoms. Her teachings blend clinical understanding with soul-deep wisdom, making her a sought-after speaker for those ready to engage in real, raw healing.
Her first bestselling book, The Deep End of Hope in the Wake of Hurricane Helene (GracePoint, 2025), takes readers on an unforgettable journey of spiritual resilience during one of nature’s most recent catastrophic events.
Her memoir, Unshattered: Surviving My Mother’s 123 Personalities and Transforming a Legacy of Abuse (GracePoint, 2025), is a bold invitation to rewrite the stories we inherit.
Her forthcoming third book, Navigating the Deep End: Resilient Leadership in a Volatile World, explores navigating leadership in crisis (GracePoint, June 2026).
Whether she’s speaking to Fortune 1,000 leaders, faith communities, or trauma survivors, Emma teaches practical, evidence-informed trauma recovery techniques that empower individuals and organizations alike to reclaim agency, reconnect with their core selves, and navigate life’s storms with integrity. As a PhD candidate in Conscious Business Ethics, she bridges the gap between soulful leadership and actionable strategy.
Emma is the founder of the Trauma Recovery Certification program, a groundbreaking training for professionals who want to address trauma at its roots—not just manage symptoms. Her teachings blend clinical understanding with soul-deep wisdom, making her a sought-after speaker for those ready to engage in real, raw healing.
Her bestselling book, The Deep End of Hope in the Wake of Hurricane Helene (GracePoint, 2025), takes readers on an unforgettable journey of spiritual resilience during one of nature’s most recent catastrophic events.
Her forthcoming memoir, Unshattered: Surviving My Mother’s 123 Personalities and Transforming a Legacy of Abuse (GracePoint, October 2025), is a bold invitation to rewrite the stories we inherit.
Her third book, The Deep End: Resilient Leadership in a Volatile World, explores navigating leadership in crisis (GracePoint, June 2026).
