Meet Jeeves, my new assistant

Meet Jeeves

When I was a child I was taught that desire was inappropriate and wrong. I was taught that what I wanted for myself was less important than what everyone else in my family wanted and needed. And I learned that the only way to survive in my family of origin was to ignore my own wants and desires.

This past year I spent a LOT of time sorting through the impact that childhood teaching has had on my life and business. To be honest, I actually had to re-learn how to be in relationship with my wants and desires.

Giving myself permission to have desire has had a HUGE impact on myself and my business.

Enter Jeeves: the Mercedes-Benz SUV I bought myself for Christmas.

Picture of Mercedes SUV, from the front, in the woods

These are the stories I had to blast through in order to acquire Jeeves:

  • My needs/wants/desires are not important.
  • It’s not safe to celebrate.
  • I will be punished if I am visible.
  • People who drive luxury cars are shallow and self-centered.
  • Being self-centered is wrong and bad.
  • Who the f*ck am I to own a Mercedes?
  • I don’t deserve to spend money on myself.
  • I have to continue to struggle, because struggle is GOOD.
  • People who think life can be easy are BAD and entitled.

I had the money and the desire four months ago to purchase Jeeves. But it took me FOUR MONTHS to blast through these stories in order to make the purchase.

Four. Frigging. Months.

And I am a mindset coach.

That’s HOW DEEP these stories ran inside of me.

Luckily my business coaches both specialize in mindset and were able to see what was really going on and help me blast through this stuff.

Every time you up level in your business a new set of stories will surface for you to look at and clear. That’s how this stuff works. There’s never going to be a point where you’re story-free, where you have just evolved. Being an entrepreneur is a spiritual journey - it’s you, on an evolutionary path - growing deeper and clearer within yourself. When you can embrace that part of entrepreneurship, anything is possible.

Who you are in your business matters. Doing the inner work in your business matters. Celebrating your accomplishments in your business matters.

Sometimes we actually keep more money from coming into our business because it’s easier (even though we SAY we don’t like it) to be in scarcity and lack. Because then we’ve got a legitimate excuse for not having to confront our stories around money or having what we want. Really ask yourself: are you holding yourself back in your business because you are afraid of dealing with your stories?

Bringing Jeeves into my household has been all about reminding myself every day that desire is GOOD, that I deserve luxurious support, and that I am worthy. Jeeves also reminds me that I can create whatever I want, whenever I want it - that I am powerful, and fully connected with the Universe.

If your stories are running your business and keeping you playing small, let’s talk. Because, if you’re anything like me, you’re going to need some professional help to get out of your own way.

Email me at or click here to get started.


Meade Neumann

Thank you for staying real and authentically you! It is always inspiring and refreshing!
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Emma Churchman

Thanks so much, Meade. Glad this blogpost resonated with you!
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Connie Maney

I love that you wrote about this and we're open to sharing your experience with the process; just one of the very many things that make you one of my favorite people!
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Emma Churchman

Thanks so much, Connie! I believe it's important for us to share what really goes on behind-the-scenes with being an entrepreneur, because entrepreneuring does require that you get GOOD with all aspects of who you are, and to blast through what limits you!
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Sandra Grace

I love the way you help me to see the struggles in my life so clearly. Seeing you in your new car reminds me that I can have what I want and that I am deserving.
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Emma Churchman

Sandra: Thanks for your kind and thoughtful words. I'm so glad Jeeves inspires you!
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