There was a time about a year and a half ago when I resented my business.


There was a time about a year and a half ago when I resented my business.

I know exactly the moment that resentment showed up.

It was in June 2017, it was a perfect Saturday day, a day when going for a 5 mile hike up a mountain would have been perfect, and I was stuck inside spending, no joke, five hours building out content for a webinar and an email campaign.

I was back and forth with my business manager all day long up against a tight deadline to deliver the webinar and set up a sales funnel.

It was literally like pulling teeth for me to do it, but I kept telling myself that this was good for my business, that this is the type of stuff I really “should” be doing as a business owner in order to grow sustainably.

We actually did have some folks attend the live webinar, but no one bought.

We had spent over 50 hours and over $10,000 pulling this whole new marketing strategy together and got no results.


Because for me when I’m in obligation in my business I cannot also experience abundance. The two cancel each other out.

You cannot hold two disparate vibrations simultaneously and expect to get ANY results.

I had already had massive “success” in my business.

Success that looks so frigging good on paper (leaping from $500 in monthly sales to multi-six figures in one year with a basic website and no email list. How JUICY is that?!)

But then I went into a period of radical self-doubt in early 2017.

I thought it was just a fluke that my business had grown so quickly. It didn’t feel REAL to me because it didn’t seem to make any logical sense.

I had grown my business solely on following my inner guidance, making powerful decisions, and really confronting and transforming limiting beliefs that kept me playing small.

I *thought* at the time that that couldn’t actually be a real strategy for growth.

(Except for that now I know that is the ONLY strategy conscious entrepreneurs need for growth.)

That intuitive, soul-aligned “strategy” worked for me really, really well until I woke up one day and thought, holy f*cking sh*t I am now running a big business and I have no idea what I’m doing, and obviously I need someone (like an expert, or possibly a whole truckload of experts) to tell me what to do.

(Now I know that was just my ego freaking out, but at the time I couldn’t see that.)

So I hired the experts, I stopped listening to or tuning into my soul, I became a “business owner,” but this new foundation of my business was being built on insecurity, ignoring my soul, and trying to do business the right way.

Which, obviously, had me in overwhelm, overwork, resentment and hating my business.

I’m not a very patient person so I was only in that for about five months before I DECIDED that there had to be a different way to grow an empire.

That’s when I decided that I would no longer be in resentment and obligation and overwhelm and overwork in my business. That’s when I decided we would no longer work with the marketing strategist we had hired to help us grow the business, and that I would return to my soul, to my inner guidance, for any marketing advice.

I radically surrendered to my soul.

I fired all of the bullsh*t that my mind kept stirring up about how I didn’t know how to grow my empire.

That’s the day I became the actual CEO of my business.

That’s the day that I began to embody the paradigm that I do not care if I never make another cent again in my business, I’m just going to show up in service to my soul.

That’s the day that I fired scarcity, lack, attachment, forcing results and any way of being that did not serve my highest self.

That’s the day that I began to trust in the process of surrendering to my soul and began carrying the underlying belief that this was going to work even though I could not yet see the physical results in front of me.

That’s also the day my Grow Your Empire mentoring and mastermind program was birthed.

My empire is built on three things: soul, mindset, and embodiment. That’s it, that’s my “magic” strategy for business growth.

Because I get, fundamentally, that who I am and how I show up in my business (and in the world) has a radical impact on the results in my business.

I get that there is NO OTHER PATH than aligning to my soul and being a vibrational match to my desire and holding the energetic signature of my business.

There is no other path than making powerful decisions, staying the hell away from the “experts” whose opinions clash with my soul, continually taking fast aligned action, expanding my growth edge, and playing full out.

What do you need to decide, act on, claim, or be to grow your empire?



I don't know Emma. Usually I agree wholeheartedly with you. But complaining about 5 hours? 500 hours on a 3 hour webinar I could relate to; but 5 hours? I've spent WAY more time on things that are WAY shorter with little or no pecuniary gain. And I get that you are soul-driven; but I can see that you are benefiting from all the time and money you spent. You do things much different than I that I will gladly do when I have the money. I won't like determining sales and marketing strategies or dealing with all the accounting and IT challenges of growing; but I will do it and I will do it without complaint because it is part of the investment I'm making to do what I love and help people in a way that I can and I believe is useful. You have a stellar website. You have terrific scheduling capacity. You have remarkable, professional headshots and artwork. You have a team of people who act according to your values. Heck, you don't even have to answer these comments yourself! You have a like-minded assistant who takes care of it for you. I sincerely hope that when I have the "problems" of having to spend a lot of time on things I cannot afford now, I will be grateful and true to my mission.
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Emma Churchman

Julia, Thanks for taking the time to respond to this blog! I can see that it triggered some stuff within you. Like perhaps you're not experiencing the level of support you really desire in your business. Maybe you resent me for having what I need when you don’t have what you need. Often we use finances as an excuse for not being able to receive support. But what I've actually found is that most people who are not experiencing the level of support they desire are actually blocking it. It's also interesting to me that you experienced my relating investing $10k and 50 hours in a project and not getting results was complaining. I was highlighting a powerful experience for me of ignoring my own intuition about what really needing to happen in the business and trusting an external source for guidance instead of myself. I was not complaining. I was being transparent about what happened when I didn't trust myself. It's also interesting to me that you are assuming that you MUST work hard in order to have what you want. I'm gonna call B.S. on that.  Spending more than 50 hours on a project that you aren't getting results from is ridiculous. In my experience when something is aligned we know pretty quickly, sometimes in a matter of days or hours, and definitely within 4-6 weeks. If you're pounding the pavement, seriously efforting, hating what you are doing, and not getting results that's because (1) it isn't aligned, (2) you're not delegating what you need to be delegating, (3) you're not willing to experience ease or support, or (4) you're trusting external guidance about what you "should" be doing in your business instead of trusting yourself. I'm also curious about how you are seeing me as not grateful and true to my mission.  Personally my willingness to walk away from what is not aligned is how I stay grateful and true to my mission, even when it scares the crap out of me. Even when it makes no logical sense. Even when I have no idea "how" it is all going to work out. That is my path with growing my business. And that has required me, time and time again, to do things BEFORE I had the money, BEFORE I knew how it was going to work out, BEFORE I had external "approval" or "results."  What is it going to take for you to back yourself 100% and trust more in your business? Love, Emma
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