This week, Emma talks with Jeffrey Van Dyk, the founder of the Tribal Marketing Method, in a transformational conversation about core wounds and what they can teach us about our market.
Jeffrey defines a core wound as an identity-based belief that we adopt for survival purposes that, at a soul level, is fundamentally untrue: I’m a failure, I’m stupid, I’m unlovable, I’m an outcast.
Listen in as Jeffrey and Emma talk about wound-driven operating systems (and purpose-driven operating systems) and how to find the ‘one square inch of the market that you can drill a mile deep’.
You don’t want to miss this!
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